Ilhem Allagui - Northwestern University in Qatar

Allagui’s academic experience includes more than 10 years of teaching at the University of Montreal, Canada, and the American University of Sharjah, United Arab Emirates. She also has experience working for a communication agency and for the new media industry in Montreal. Allagui specializes in teaching integrated marketing communication (IMC) courses, particularly public relations, advertising, IMC and strategic research methods. Her research interests focus on, among other things, the social integration of new media in the Arab region, the Arab cultural industries, and IMC practices in the MENA region.

Allagui joined the World Internet Project network in 2007, and launched the Emirates Internet Project (EIP) that was awarded the National Research Foundation grant (UAE) in 2009. The results of this research are discussed in a forthcoming book contracted with The Edwin Mellen Press, Technology and the Stresses to a National Community: The Case of the United Arab Emirates. Allagui is currently working on a second forthcoming book, When Advertising goes Arab, contracted with Peter Lang Publishing. It analyzes seminal IMC campaigns in the MENA region. She has contributed to global forums and congresses, held conference presentations, published a number of peer-reviewed book chapters, journal articles, and has edited and co-edited volumes on the role of new media in the MENA region’ social transformations. Allagui serves on the editorial board of the International Journal of Communication (USC) and as a reviewer for several academic journals. She earned a PhD in communication sciences from the University of Montreal, Canada.

IMC 330 Principles of Public Relations
IMC 331 Public Relations Communication Strategies and Writing

Analyzing effective PR campaigns that have proven success with social media.
Researching digital transformations and social empowerment in the MENA region
Exploring trends in successful Integrated Marketing Communication practices
Examining entrepreneurship initiatives, start-ups and webcasting practices in the MENA region
Understanding gendered use of new media in the MENA region

Allagui, I. (2015). Digital Media and the Socio-Political Metamorphosis in the Arab Region. In Goggin, G. and McLelland M. (Eds.), The Routledge Companion to Global Internet Histories. New York: Routledge. (Forthcoming)

Allagui, I. (Guest Ed.). (2014). Waiting for Spring. Arab Revolution and Change. International Journal of Communication, Special Section. Vol.8, 1-20.

Allagui, I., and Ibahrine, M. (2014). Downturn times in the Arab Advertising Industry: Strategies of Survival, Journal of Business and Policy Research. Vol. 9. No. 2.

Allagui, I., and Breslow, H. (2014). The Apparatus of Mobility and the Restriction from Cyberspace. In Moser, D., and Dunn, S. (Eds.), Cyberculture: A digital Janus. Looking forward. Looking back. Oxford, UK: Inter-Disciplinary Press.

Allagui, I., Graham, M., and Hogan, B., (2014). Wikipedia Arabe et la Construction Collective du Savoir. In Wikipedia, Objet scientifique non identifié. Barbe, L. and Parzeau, L. (Eds.). Collection Information/Communication. Paris: Presses Universitaires de Paris Ouest.

Allagui, I., and Breslow, H. (2013). The Disruption of Online Habitus: Flow, Cyberculture, and the Public Sphere amongst Diasporic Groups in the UAE. In Baumann, S. (Ed.), Cybercultures: Cultures in Cyberspace Communities. Oxford, UK: Inter-Disciplinary Press.

Allagui, I., and Breslow, H. (2012). The Internet, Fixity, and Flow: Challenges to the Articulation of an Imagined Community. In Breslow, H. and Mousoutzanis, A. (Eds). Cyber Cultures: Mediations of Community, Culture, and Politics. New York, NY: Rodopi.

Allagui, I., and Kuebler, J.T (2011). The Arab Spring and the Role of ICT. The International Journal of Communication. Vol.5. Feature 1435-1442.

Allagui, I., and Najjar, A. (2011) Framing Political Islam in the Arab Popular Culture: A Political Economy Approach. In the Middle East Journal of Culture and Communication. Vol. 4. 203-224.

Internal NU-Q Research Grant. When Advertising Goes Arab. Analysis of seminal IMC campaigns in the MENA region. Northwestern University in Qatar. (2014)

National Research Foundation award. Emirates Internet Project. On competition. United Arab emirates. (2011)

‘Best Paper’ award in the Marketing section. International Business Research Conference. Research for Change. California. (2013)

AEJMC (Association for Education in Journalism and Mass Communication) Robert Picard award for best book and monograph in media management and economics for the year 2007. Awarded for “Webcasting worldwide: Business models of an emerging global media”, Ha., L. et Ganahl, R. (Eds.) Co-authored two chapters. (2007)