Al Jazeera America

When Al Jazeera Media Network bought Current TV in January 2013, they committed to creating from scratch and launching a domestic US 24-hour newschannel in a matter of months.

NU-Q convened two separate sessions, one in Doha and one near AJAM headquarters in New York, to engage Al Jazeera's senior management on the fundamental issues at the core of the enterprise:

  • Understanding the US television news audience
  • Positioning in the US domestic television news market
  • Al Jazeera brand awareness in the US
  • Viable content and programming strategies